This is a very common question we get asked. Simple answer is yes. Gold is mined from the mother nature in its purest form. Gold in its purest form comes in 24 karat (99.9%). The higher the karat of gold is, the more value it obtains, but also 24k gold metal is in its softest form. To increase durability most jewelry bought in the marketplace comes in 10k, 14k, and 18k gold. These numbers identify the percentage of alloy that is mixed with gold before it is casted in to its finished form. To determine the exact gold content you can simply divide the karat of the item by 24. (ie.. 14 / 24 = 0.583 or 18 / 24 = 0.75) Remainder number is the percentage of alloy in the finished product (ie. 18k gold 75% gold 25% alloy). White gold is created commonly through mixture of silver, nickel or palladium. The mixture of the alloy transforms the color of the metal to much lighter tint. Rhodium plating (electroplating) is final the step implemented on the finished product to cover the tint. Lifespan of rhodium is typically 1 year, and the process needs to be repeated to avoid seeing the yellow. Picture above is the order of pre-rhodium, after rhodium, and worn out rhodium after use. White gold is the only combination that requires rhodium plating to maintain its color. Although it is higher maintenance in comparison to yellow or rose gold, it is the cheaper alternative to platinum. Rhodium plating is can be anywhere from $45 - 75 for an engagement ring. It is relatively an inexpensive upkeep, and has no negative affect to your diamonds. Some people will even turn their yellow gold jewelry in to white gold through the process of rhodium plating. For any questions please reach to out to us.